Menswear Day Schedule

London Fashion Week

London Fashion Week culminates with menswear on the final day, by which point the overriding aesthetic of the event has become all too familiar to grab any fresh attention.

After working with pastel colours, geometric shapes and thin angular type across printed, digital and exhibition applications, it was imperative to define a different aesthetic for this new event. Instead, all photography was reduced to a single monotone colour. While bold, condensed typography played off composition and space.

The resulting schedule was split in such a way that it can function as both an event guide and a poster. The glossy Chromolux outer containing schedule details, contrasting with the larger newspaper inner, providing a directory of all the designers featured.


Creative Direction by Orla McGrath